VULGAR. OFFENSIVE. AWESOME!

 

Screen Shot 2014-07-17 at 9.51.32 PMThat’s our man Jack, MC of our Cards Against Humanity Tournament which takes place in our Tap Room each Thursday night at 8pm. We just gotta get Jack a long-stemmed mic, a ruffled shirt and a broad lapelled suit! – Rulpsen

SINGLECUT IS VERY FASHIONABLE

 

We had a mens fashion ad campaign shot at the brewery this week. The crew/models were from Korea & London. Here are some highlights:

photo 3Our loading bay became a catwalk! Well not really, but it was where the wardrobe dept set up

 

photo 2Behind the scenes…

 

photo 5You might think that’s just a shot of Rich on an average day, but this is actually one of the models.

photo 4Then the shoot took to our roof.

photo 1Once again, on first glance you’re probably thinking “Hey there’s Eric, Brian and Dave just doing their thing, no big deal…” but no, those are the models! We could have saved them thousands!

photo 3Trust us, those are the models. Our Beersmiths were busy working. But it’s hard to tell the dif!

UPCOMING SUMMER BREWS

 

Believe it or not we’re nearly halfway thru this summer… boo! But buck up, we’ve got a full range of brews upcoming to fill up the rest of the season, here’s a sneak peak. Hooray!

Kim CHERRY slide“KIM” TART CHERRY SOUR LAGRRR!: With our latest batch of KIM we’re releasing a portion of it infused with tart cherries. Expect this out sometime in mid-July.

 

MAD MICHAEL III SLIDE“MAD MICHAEL” III SOUR LAGRRR!: Our third release of Mad MIchael has aged for 14 months. We expect to release this in late July.

 

BOB SLIDE“BOB” Sunburst Finish India Pale Lagrrr!: BOB is back! One of last summer’s most popular releases returns. This time we lowered the ABV to an ultra-sessionable 3.8%. Hopping (60 IBU!) comes from a rare NZ (yes!) and experimental US variety. Release is set for early August.

 

JM back in black“JOHN MICHAEL” Dark Lyric Lagrrr!: Good ‘ol JM is back in black. We’ll be splitting the batch and infusing half of it with white coffee beans courtesy of our friends at COFFEED in LIC. Expect these out in late July.

 

BON VISUAL“BON BON” 2xTNT IIPA: OH YES! An Imperial version of our “BON” TNTPA. All Aussie and some NZ hops just like the original. 8.3% ABV. 145 IBU’s. We’ve been waiting to have the fermenter space to do this bad boy (boogie) for awhile, expect this in late August.

 

NEIL 2 SLIDEAND… since we already know it’s gonna come up, yes, “NEIL” Old Black IPA is coming back in September. Phew, we’re gonna need a vacation from this summer! – Rulpsen

 

 

TRIPLE-TRUCK TIME

 

It’s been slowly building.. and today we needed three delivery vehicles to get our kegs out (40 alone were for the PHISH show). If you see the SingleCut-mobile on the road, give ‘em some love, those boys are working hard! – Rulpsen

Screen Shot 2014-07-11 at 2.16.31 PM

PHISH!

 

10421148_665320636886926_8736428692183418028_nICYMI Phish is coming to town and not only will we have our beer at all three of the concerts but we’ll also be at the pre-gaming festivities too! Go check out Albion in Murray Hill/Kips Bay for all the Happy Hour madness.

After the concert swing by the Tap Room for beer discounts with your ticket! – Rulpsen

HOW SWEDE IT IS TO BE AT SINGLECUT

 

Screen Shot 2014-07-09 at 7.45.00 PMProving yet again he’s much much more than just a fabulously bearded Beersmith, our man Sean appears in this Swedish vid and is smoother than “ERIC” on Nitro. Maybe we need to rethink the decision to have Rulpsen as a representative for our brand. Does anyone understand Swedish btw? VIDEO LINK

THE BEER OF CHOICE AT A HISTORIC WEDDING

 

Quoted from the article in the NY Times LINK:

“Mr. Florke, 51, and Mr. Maloney, 47, who was elected in 2012 as New York’s first openly gay congressman, were married last month at a church near their home in Cold Spring, N.Y., as their three children looked on. Representative Nancy Pelosi, the House minority leader, gave a toast. Joan Osborne, the pop singer, crooned a ballad for their first dance. Screen Shot 2014-07-04 at 5.32.58 PMA keg of lager called “19-33 Queens Lagrrr”, from SingleCut Beersmiths in Astoria, was provided so guests could stop for a refreshment on their way to the reception.

RULPSEN WEDDINGIn her toast, Ms. Pelosi, prompted applause and laughter when she said, “I don’t know many people who would relate marriage with freedom.”

We’d like to summarize this event in the words of another notable figure, Randy Bachman of Bachman Turner Overdrive: “I think that any love is good lovin’”.

Bravo Mr. Florke and Mr. Maloney. We all at SingleCut Beersmiths hold our pints high in salute of your historic event.

POURED ON THE FOURTH OF JULY

 

We don’t know about you but the Beersmiths refuse to celebrate Independence Day without local craft beer. So, we’re opening the Tap Room on Friday for an early day so you can bring those growlers you love so much to your BBQs!

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JULY 4TH WEEKEND

 

USA! USA! We’ll be open on July 4th, (hours to be posted soon) and… Round 2 of Jimmy’s from Jimmy’s 43 smoker cookin’ up some kick arse BBQ Saturday July 5th! The beach can wait! – Rulpsen

4TH OF JULY CELEBRATION RULPSEN

BIG IN JAPAN… AGAIN. AND ELSEWHERE TOO

 

It’s been an interesting few weeks here at the brewery. We had 2 separate Japanese reporters come by to do stories on us (one just published in GQ Japan shown below). Another reporter for a Swedish publication popped by as well for a story to be released in September. And finally a group of brewers from Germany’s oldest Kolsch brewery stopped in to say hi. Our spokes-fermenter Rulpsen is taking full responsibility, claiming a recent dalliance with a Belgian brew kettle helped spread the word internationally. The ego on that dude!

GQ JAPAN