Here’s another peek behind the scenes of our typical morning routines (pics courtesy of our roving eye / Tap Room Managrrr! ‘Manda). Voyeurism is fun!
We self distribute our beer throughout NYC. So the first order of the day is to spread out all the accounts we need to deliver to to sort out the best route.
Next: Our Distribution Team Extraordinaire Of Eric and Dave get them kegs loaded.
Easy… Easy…! FYI the average filled keg (15.5 gallons) weighs 160 lbs. Here Dave is delicately plucking out over 2500 lbs of beer.
Some smaller accounts and restaurants prefer smaller 5 gallon kegs AKA “sixtels”. Dave is grabbing those to be delivered on this day.
The sea of kegs eventually gets sorted…
…and makes it’s way onto the “Starship” otherwise know as the Beersmiths Mobile.
Meanwhile! Team Sales (here we see Mike and Peter) getting their samples ready to bring to prospective new accounts, as well as current accounts that wish to try our latest releases.
Head of Sales Mark hits the streets too! Beersmiths need to wear many hats.
Bottles sanitized and ready to be filled by Team Sales. (You didn’t hear this from us but expect to see an IIPA released in 16 oz bottles in over a months time… of course done right in our Astoria brewery. Shhhhh!)
MIke gets the paperwork ready. Did you know we have an office?
All the while, the brewery is humming along. Here Director of Brewery Operations Brian gets the necessary hoses organized to transfer today’s brew to its respective fermenter (in this case we were brewing up the first “ERIC” of the season. This batch promises a few surprises… shhhhh!)
One task that never ends is cleaning kegs. Here Sam is taking care of business in preparation for kegging up a fresh batch of DEAN (another insider tidbit – we’ve upped the hops in DEAN quite a bit in our latest batch. Hope you like).
There’s Sam still cranking away! And Head Brewer Rich looks to be taking a break from transferring NIGEL to one of two grundies (to be inoculated by numerous wild yeast strains) by whipping out the ‘ol hoola hoop for some waist slimming exercises. Well no, that’s actually a CO2 hose, but trust us, he’s got a passion for hoola hooping!
Rich pitching some wild yeast for NIGELs secondary fermentation. Our second “grundy” will be pitched with two other strains we’ve been developing, all to be blended for final release (date to be announed, and most likely, in bottles. Ahem!)
Whew, by this point it is still well before noon. A big brewday still to come, with all its associated tasks. Not to mention the prep work to do it all over again tomorrow.